Thursday, May 3, 2012

Difference between branding and marketing


Branding is related with brand and marketing is related with market. Amazon is a brand and when you hear this word the thoughts that come in your minds are result of branding and marketing. Marketing and branding both are interrelated and you cannot separate them because marketing cannot exist without branding and branding cannot exist without marketing.
Marketing is a broader term and branding is only one part of marketing. basically marketing is related with four Ps or four Cs. Objective of marketing is to create sale while objective of branding is to create a positive image in consumer`s mind.
In branding these activities are mainly important creating brand, expanding brand and exploiting brand. While in marketing all activities of sales, advertising, pricing and distribution are involved.
Branding is more related with logo, color, shape etc. while marketing is telling the public about the brand.
Brand is a perception while marketing markets and manages that perception. Marketing creates awareness of brand in consumer`s mind. Marketing promote your brand in market.
In short branding is creating your image while marketing is related with the activities that that cause the public to want to know more about what you sell.

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