Monday, January 9, 2012
Top Sales Mistakes
If you are in sales then mistakes are inevitable.
To be honest sales is the only profession in which you can not avoid the mistakes. And to learn I would suggest you, make mistakes because sales is the only profession where the results of mistakes usually is not severe as like in other professions. These mistakes are your best learning sources. If you are in sales and you are not making mistakes then I assure you that you are a mediocre or average salesman.
“The greatest mistake you can make in life is to be continually fearing you will make one.” ~Elbert Hubbard
In sales confidence plays a major role. The number one and only mistake you should avoid is – lack of confidence. If you are in sales and continuing fear of making mistakes than your confidence level is very low. Fear of making mistakes in sales is a major demotivating factor. “Make mistakes and learn from them” that is the formula of success in sales. If you want to be a sales super star than you have to apply the above formula. Show me any sales super star who has succeeded without above formula and I will give up my tweeting habit.
Many sales guys ask me, “Lalit, what is the secret of success in sales?” There is not any secret you have to learn and you have to be updated according to new changes. Because every change whether in technology or whether in products it impacts sales directly. You can not live in yesterday’s method and expect to be a sales super star in today’s world. Every sales star always focus on upgrading, they always work according to new technologies.
Too many salesmen talk, talk and only talk. Avoid this mistake because if you are taking more then listening then you are offering too much information and opening your all sales secrets to customers. Try to avoid this overselling.
Don’t waste your time after closing the sales and. You can take referrals for future but don’t waste much time after closing the sales because you can lose your sale in process of being too smart.
Lack of preparation is another important mistake that you should avoid. Poor product knowledge can ruin your sales carrier but remember never do same old sales pitch to every prospect. Many sales persons especially medical representatives do same sales pitching to every prospects. You should prepare your sales pitch according to your prospects. To do this you should get proper knowledge of your customers.
In the end I would like to give you three magical words to all the sales people and these words will help you to achieve glorious success – Update, Update and Update.
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