Difference Between Sales and Marketing

Difference Between Sales and Marketing:

Marketing and sales both are the important activities and there is difference between marketing and sales.

Difference Between Sales and Marketing:

Marketing and sales both are the important activities for every organization. Marketing is broader term than sales. It consist public relations, branding, advertising, sales etc. Hence sales is the one part or activity of the marketing. Marketing is not related with the closing the sale. When you interacting with the consumer and closing the sale than it is sales.

Marketing is creating the demand in the market while sales is fulfilling that demand. Marketing is more related with branding while sales is related with one on one marketing. For example, when you do all activities to reach mass audiences and consumer to create demand than you are doing marketing and when you are reaching with your prospects one by one via direct calls than your doing sales. It mean sales is a direct activity while marketing is indirect activity.

In small firms usually marketing and sales both are handled by the same department while in big firms or organizations there are different departments for both the activities.
Marketing creates a brand image of the product or service while sales is only related with selling the product or service. Both the activities are interrelated at the some point of the time. When a person is doing marketing than he doing sales on a large scale while when a person selling than at the same time he is doing marketing.

Without marketing you can not sale the product or service. Therefore marketing is more important than sales.

There is one more important difference between marketing and sales and that is the focus. Marketing focuses on long term concerns while sales is related with short term focus.
Marketing is related with educating and creating awareness of the product or service in the market. Sales is also related with educating and creating awareness but the difference is scale marketing do these activities on a huge scale while sales does these activities on very short scale and most of the times one on one basis. Sales is more related with interpersonal and interaction with prospects.